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The Evolution of Batman

Posted on April 11, 2013 at 2:30 PM Comments comments (0)

The Evolution of Batman poster is a visual history of the Batman symbol over the years.  I can’t think of any consumer logo that has changed this much, but the Batman logo remains a very powerful and recognizable brand.

A comprehensive and extensive chart of the Batman logo evolution, spanning over 72 years from 1940 - 2012 to map the transformation of a timeless hero.  Thanks to DC Comics for creating this cultural icon that we can all obsess over, all logos belong to them.

The infographic timeline covers 72 years (1940-2012) and shows different version of Mr. Wayne’s logo so the reader can easily distinguish the different iterations.  Additional information like the year and media publication format are listed in text. 


How Corporate Logos Evolve

Posted on April 11, 2013 at 1:40 PM Comments comments (0)

How Corporate Logos Evolve, shows us how even iconic world-wide recognized company logos change over time.

We often get asked for a logo design that can stand the test of time. Something that will last forever. I mean, we look at all these “Mega Corporates” and their logos never change. Do they? Well, actually and surprisingly, they do….a lot.

This illustration depicts some of the biggest global brands and highlights the evolution of their logos from humble beginnings to the present day. It might strike you how some of the designs started out looking like their biggest rivals and others appear to of hardly changed at all. Timeless is certainly not the overriding characteristic of most of these early creations.

This is a perfect use of an informative infographic that ties directly into a company’s business, and makes for a great content tool for marketing. The big challenge in the coming years will be the relevance of infographics to the sites that publish them, and this is the right way to do it. Informative, entertaining infographic that is directly relevant to the hosting website without specifically being an advertisement for their business.

They should have included a copyright (or Creative Commons) license and the direct URL to the infographic blog post in the footer of the design. That way the information travels with the infographic as it is shared and posted across different sites.


Psychology of Colour in Advertising your Brand

Posted on August 15, 2012 at 1:05 PM Comments comments (0)

How to select your Colour

We can help you select the right color for your brand. Picking the right colour can be difficult and requires time and planning.

  • What colour represents your brand’s personality?
  • What colour suits the characteristics of your product/service?
  • What colour does your competitor(s) use?

Colours aren’t tied to any particular industry

Though some may be better suited for some services/products than others. You should aim to pick a colour that will represent your brand’s personality best. One that will give your customers the right impression the first time they see it.

You aren’t limited to one colour.

Some brands like eBay choose to go with many colors to represent variety — but you can also choose a couple of colours that work well together.

Consider differences in cultural interpretations of your color.

For example in the Western world, white is considered the colour of purity and peace, however, in some parts of Asia white is the color of death. Make sure the color you select will give the right impressions in the markets you’re present in.

Pick a colour opposite to that of your main competitor.

The colour of your main competitor is probably the most important point to consider. If you’re the first in a new industry or market segment, then you have first picks. Choose the colour that represents your product and its personality. If you’re second, then that first choice may already be taken. Instead of picking the same or similar colour, pick the opposite. Pick blue if your competitor has red, pick purple if they have yellow, etc. A brand’s strength lies in its ability to stand out. Picking the same color to that of your key competitor makes you a me-too product. Instead, you want to separate yourself from the competitor, you want to show that you’re different.

A good brand is like a person’s fingerprint, It is your way of showing your customers how your business is distinctive from the competition. Creating an image for your company that reflects your style and your goals in a way that appeals to your targeted customers. An attractive and well-designed brand can go a long way towards marketing success. Remember…first impressions count! Your brand comes to life with good design. Visual design gives presence to your business, helps it maintain market presence and continue to be relevant with the existing and new clients.



Posted on August 15, 2012 at 12:20 PM Comments comments (0)

From iconic brands like BMW, Apple, IBM, Shell and Nike, to small design shops and subversive artist collectives, maintaining a conversation with your customer base is an important aspect of running a successful business. One way you can do that is by updating your brand with the changing times. While the process should not be taken lightly, nor should it be done more often than necessary, it'll let them all know your listening.

Here is a look at a few updates of iconic brands, as inspiration for those looking to make a few changes...




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