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How Corporate Logos Evolve

Posted on April 11, 2013 at 1:40 PM

How Corporate Logos Evolve, shows us how even iconic world-wide recognized company logos change over time.

We often get asked for a logo design that can stand the test of time. Something that will last forever. I mean, we look at all these “Mega Corporates” and their logos never change. Do they? Well, actually and surprisingly, they do….a lot.

This illustration depicts some of the biggest global brands and highlights the evolution of their logos from humble beginnings to the present day. It might strike you how some of the designs started out looking like their biggest rivals and others appear to of hardly changed at all. Timeless is certainly not the overriding characteristic of most of these early creations.

This is a perfect use of an informative infographic that ties directly into a company’s business, and makes for a great content tool for marketing. The big challenge in the coming years will be the relevance of infographics to the sites that publish them, and this is the right way to do it. Informative, entertaining infographic that is directly relevant to the hosting website without specifically being an advertisement for their business.

They should have included a copyright (or Creative Commons) license and the direct URL to the infographic blog post in the footer of the design. That way the information travels with the infographic as it is shared and posted across different sites.


Categories: Logo Design, Branding, Design

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